BUDWEISER

Bud Buyback

Did you know that 44% of millennials (aged 21-27) have never drank a Budweiser? Yet they wear Bud’s merch all the time. That’s pretty rude. So we decided to buy up all their precious merch on the digital thrift shops, and sell it back to them. All items are under $5.

CASE STUDY

PRINTS

OOH

🏆 SILVER PENCIL - The One Show Young Ones 2021

Credits:

AD: Kelly Scollard / CW: Ken Bates